LIFESTRAW® WATER FILTERS GIVE THE GIFT OF SAFE DRINKING WATER FOR OUTDOOR ENTHUSIASTS, INTERNATIONAL TRAVELERS AND EMERGENCY PREPARATION
For each LifeStraw purchased, one school child in Africa receives safe water for an entire school year
30 2015, Lausanne, Switzerland – LifeStraw® water filters make ideal holiday
gifts and stocking stuffers for outdoor enthusiasts, international travelers
and emergency preparation. The award-winning LifeStraw personal filter, LifeStraw
Go refillable water bottle and LifeStraw Mission high-volume purifier transform
microbiologically contaminated water into safe drinking water. LifeStraw is
also a gift that gives back. For each consumer purchase of any LifeStraw
product, one school child in Africa is provided with safe water for an entire
The personal LifeStraw is a straw-like tube
measuring nine inches long by one inch in diameter, and weighing less than two
ounces. Users simply draw unfiltered water directly from the source through the
straw. LifeStraw Go incorporates the “straw” into a durable, reusable
water bottle. With the gravity powered LifeStraw Mission, users fill the nylon roll bag with water, clip the
strap around a tree branch, and connect the hose to the bag to access water
from the outlet.
LifeStraw filters remove virtually all bacteria and
protozoa that can contaminate water, and reduce turbidity (muddiness) by
filtering out particulate matter. LifeStraw Mission also removes viruses. All
use hollow fiber technology, a highly efficient filtration method which requires no
chemicals, electrical power,
batteries or replacement parts. Personal LifeStraw and LifeStraw Go will filter
264 gallons of water; LifeStraw Mission will purify up to 4,755 gallons of
water throughout its long lifetime. All meet
the highest quality standards set by the US EPA.
also a gift that gives back by way of the ongoing Follow the Liters program.
Through this program, a portion of the revenue from each LifeStraw purchased by a consumer is used to purchase and distribute high-volume
LifeStraw purifiers to schools in western Kenya without access to safe water. The
second annual Follow the Liters distribution was completed in November. Combined
with last year’s distribution, more than 361,000 school aged children in the
region now have sustainable access to safe water.
The suggested retail price for the personal LifeStraw filter is
$24.95, LifeStraw Go is $34.95, and LifeStraw Mission is $144.95 for the 5-liter version and $154.95 for the 12-liter version. All can be
purchased online or through a retailer. For more information visit www.lifestraw.com.
LifeStraw is manufactured by
Vestergaard (www.vestergaard.com), a Swiss-based global company
dedicated to improving the health of disadvantaged people with game-changing
solutions that fight diarrheal disease, malaria, HIV/AIDS, and neglected
tropical diseases. Vestergaard introduced the first LifeStraw water filter in 2005 for
public health use in developing countries. In 2011, Vestergaard began selling
LifeStraw filters to consumers and expanded the brand to include water filters
and purifiers with more features (e.g., higher volume, safe water storage) for
use in households, clinics and schools.