International Retail Sales Manager

The International Retail Sales Manager role will focus on instilling best-in-class retail sales and retail marketing practices to build the LifeStraw® brand in Europe and Asia. This position will require strong knowledge and experience in consumer retail sales, distribution, and the active lifestyle segment, combined with excitement for a socially conscious brand.

The job location will be the Headquarters in Lausanne, Switzerland and the position is reporting directly to the Head of Retail Sales - Water.


Key Responsibilities

• Manage and drive retail LifeStraw sales in Europe and Asia through an established distribution network. Focus countries include Germany, Switzerland, France, UK, Scandinavia, India, China and Australia.
• Develop regional budgets and forecasts with regional P&L responsibility.
• Identify and track sales performance metrics; monitor sales growth and provide regular reports on sales progress towards sales goals by region/territory to Head of Retail Sales.
• Work collaboratively with Head of Retail Sales  to develop and manage annual sales operating budget; work closely with operations to establish clear reporting, forecasting, and planning tools.
• Identify and execute opportunities for functional process improvement.
• Drive and participate in activities including trade shows, sales meetings, and account planning sessions.
• Research and analyze trends, purchasing habits and the characteristics of consumers, their feedback on the Company’s and competitor products.
• Actively analyze the competitive landscape, consumer/retail feedback and adjust distribution strategy to meet changing consumer preferences.
• Liaise with customers, provide customer support and follow up.
• Stay up to date with knowledge on the company’s product and concept portfolio and be able to make this knowledge an asset in the sales situation.
• Ensure a consistent corporate image throughout all product lines, promotional materials, and events.
• Create and maintain strong relationships with new and existing stakeholders (internal & external).
• Customer relationship management.
• Introduction of new products and concepts to the market.

Competencies (Skills)

• Confident self-starter with competitive drive, initiative, decisiveness and the ability to stay focused on results despite changing conditions.
• Maintain an “everything is possible” attitude, breaking habits and challenging assumptions.
• Strong team player who drives results by securing the commitment and buy-in of others.
• Able to quickly understand the technical solutions and requirements for the European retail markets and product registration.
• Can handle the challenge of combining thorough training with learning by doing in an international environment.
• Strong cultural competence is an asset in working with our distributors around the world.
• Have excellent oral and written communication and presentation skills.
• Have a good sense of humor.

Education and Experience

• Bachelor degree in business related field; MBA preferred.
• Experience in retail sales in Europe and China.
• Experience in analyzing and identifying retail potential in nominated European territories with minimum 3-5 years in international sales, business and brand development and/or key account management.
• Fluency in English and French, both written and spoken is essential. Additional language is a plus.
• Swiss or C / B / G Permit or European EC citizen.
• Willing to travel between 50 and 60 percent of the time.

If you possess the above qualifications and the drive to meet the challenges, please send your cover letter to Cette adresse e-mail est protégée contre les robots spammeurs. Vous devez activer le JavaScript pour la visualiser. enclosing your CV, a day-time telephone contact and names and contacts of three referees. We will only respond to electronic applications and to shortlisted applicants.

Please note that only English applications (CV and cover letter) will be considered.


About the Company
The LifeStraw® business is a market leader in providing safe drinking water with a mission to redefine the drinking water space through quality and design. While the core competency of the LifeStraw® business is in technologies that treat water for health impact, the business differentiates itself through an organization that carries these technologies from R&D through manufacturing, sales and program implementation – ensuring that the right technology is provided to the right markets with the training and education they need (i.e. Investing fully in every aspect of the value chain).

Cause Marketing sales drive our objective to shift the responsibility to provide safe water in developing countries from governments and donors to the consumer. By harnessing the power of the consumer market and directly engaging our retail community, the cause marketing program creates a direct link between consumer purchases and a specific and measurable impact in schools that do not have access to safe drinking water- For every LifeStraw purchased, one child in a developing country will receive safe drinking water at school for an entire year.   

Vestergaard has been a family-owned company for nearly 60 years, and operates under a unique “humanitarian entrepreneurship” business model that is dedicated to creating and deploying technologies that improve the lives of people in developing countries. We are driven by an abiding desire to lessen the burden on the most vulnerable populations and we have aligned our business objectives with the United Nations’ Millennium Development Goals. Vestergaard is not content with “business as usual,” and has been at the forefront of innovation of disease prevention in the developing context. Backed by research in the lab and in the field, our disease-control products include cutting-edge PermaNet® 3.0 bed nets, ZeroVector® Durable Lining, and ZeroFly plastic sheeting; award-winning and widely used LifeStraw® and LifeStraw® Family water filters; and innovative frameworks to reach those in need, like our LifeStraw Carbon for Water campaign, and the integrated CarePack®. Thanks to our robust product portfolio, more than half a billion people in the developing world will enjoy a brighter and healthier future. Our staff design, develop, test, refine and support the distribution of these products to NGOs, aid agencies, faith-based organizations, ministries of health, and socially responsible companies. We work closely with those distributing our products to ensure that beneficiaries are satisfied; our presence in the field is a point of pride, and is essential to understanding the needs of the end users of our innovations.

Our global headquarters is in Switzerland, with regional offices in India, Kenya, the US, and Vietnam ensuring a global reach.

Malaria Research

IR Mapper is a tool that maps insecticide resistance. It consolidates reports of insecticide resistance in malaria mosquitoes onto filterable maps to inform vector control strategies.


Buy LifeStraw®

For consumer purchases, visit Buy LifeStraw® to find a local retailer. For each consumer purchase, one school child in Africa will receive clean water for an entire school year. For large quantities purchased for public health settings, contact us


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