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Malaria Photo Exhibit Opens in Ghana

"MALARIA: BLOOD, SWEAT, AND TEARS" PHOTO EXHIBITION OPENS AT THE GHANA NATIONAL MUSEUM

Malaria Photo Exhibit Opens in Ghana

From New York , Geneva, to  Accra - the first showing in Africa – unique photographs and installations highlight the progress and challenges to meeting the Millennium Development Goals Accra, Ghana, 20 April -- A multi-media exhibition illustrating the impact of malaria was launched at the National Museum of Ghana in Accra during a preview reception on the 20th of April.  Some 200 people, including senior officials of the Ghanaian government, public health leaders and dignitaries, attended the preview of the exhibit entitled “Malaria: Blood, Sweat, and Tears.”  It will be on display, free to the public, at the National Museum in Accra, Ghana from 21 April through 21 May.

Malaria: Blood, Sweat, and Tears” showcases the complex relationships between malaria, poverty and the need for international support for combating the disease on a grand scale.   More than 40 images by internationally acclaimed New York City-based photographer Adam Nadel bring to life the personal stories of malaria sufferers and malaria experts from all over the world.  The collection provides information on all aspects of malaria - from the history to the science - and captures the new positive outlook as a result of recent progress made in reducing malaria deaths in some African countries by over 50%.

“We are proud of this excellent portrayal of the fight against malaria. It is the people – the men, women and children - in these pictures that tell the story and show us what can be achieved. Countries are making progress and saving lives. This exhibition is a testament to their commitment and courage," said Sunil Mehra, Executive Director of Malaria Consortium.

The exhibition, which opened at the United Nation’s Headquarters in New York and has been shown at the World Health Organization in Geneva, was produced and conceived by the London-based Malaria Consortium, one of the world’s leading non-profit organization dedicated to comprehensive control of malaria, and photographer Adam Nadel.  It was made possible with the generous support of Vestergaard Frandsen, a European-based company specializing in disease-control products, including the PermaNet® long-lasting insecticidal net to prevent vector-borne diseases like malaria.  The exhibit in Ghana was produced under the umbrella of the Roll Back Malaria Partnership, which is the global framework for coordinated action against malaria

The Impact of Malaria

According to the World Health Organization’s 2011 World Malaria Report, in 2010 there were an estimated 216 million cases of malaria in 106 endemic countries and territories in the world. An estimated 81% percent of these cases and 91% of deaths occurred in the WHO African Region. Globally, 86% of the victims were children under 5 years of age. There were an estimated 655 000 malaria deaths in 2010, which are 36,000 lower than the year before. While this decline represents significant progress, the mortality figures are still disconcertingly high for a disease that is entirely preventable and treatable.

Since 2003 funding for malaria control has reached unprecedented levels, enabling countries to scale up the distribution of effective malaria treatments, long-lasting insecticide mosquito nets and spraying the inside of dwellings with insecticide. However, although almost US$2 billion is available to tackle malaria - it falls short of the approximate US$5 billion required annually to achieve universal coverage with all prevention and treatment tools.

"We have five years to reach the Millennium Development Goals – this includes achieving a reduction in malaria deaths of 75%, significantly improving maternal and child health, and increasing a child's chances of a decent education. We have evidence that it can be done. What we need now is the global commitment that it will be done," said the Executive Director of the Roll Back Malaria Partnership a.i., Thomas Teuscher.

Exhibition Launched Around World Malaria Day

The launch of the exhibition, “Malaria: Blood, Sweat, and Tears” coincides with the annual observance of World Malaria Day commemorated every year on 25 April.  “This annual event provides an opportunity for the public health community and donors to reflect upon global progress made toward malaria control and the MDG goals," observed Mikkel Vestergaard Frandsen, CEO and Chief Executive Officer of Vestergaard Frandsen. "However, we should never forget the human toll this preventable disease takes on people, and Adam's images capture these stories in a very compelling exhibit. We are grateful for the opportunity to work with him, Malaria Consortium, and the Roll Back Malaria Partnership."

The exhibition “Malaria: Blood, Sweat, and Tears” will be opened to the general public for a one-month period, from 21 April until 21 May, with free entry made possible by the generosity of a local sponsor, Airtel Ghana.  Visitors to the exhibit will also have the opportunity to view winning photographs from a photo-essay competition entitled “What Does Malaria Mean to You?” created for local school children from ten selected Basic Schools in the Accra metropolis.

For more information, contact:  Sara Asafu-Adjaye Tel: + 233 264175058, email: " href="mailto:Cette adresse e-mail est protégée contre les robots spammeurs. Vous devez activer le JavaScript pour la visualiser." data-mce-href="mailto:Cette adresse e-mail est protégée contre les robots spammeurs. Vous devez activer le JavaScript pour la visualiser.">Cette adresse e-mail est protégée contre les robots spammeurs. Vous devez activer le JavaScript pour la visualiser.. The National Museum is located at No. 2, Barnes Road, Accra.

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About the Malaria Consortium

Malaria Consortium is one of the world's leading non-profit organisation dedicated to the comprehensive control of malaria, as well as other childhood illnesses and neglected tropical diseases in Africa and Asia. The organisation works to improve not only the health of the individual, but also the capacity of national health systems, which contributes towards poverty relief and improved economic prosperity. Malaria Consortium uses research and innovation to expand the impact of malaria programmes so that people can benefit even in the most challenging environments. The organisation works closely with government, national and international partners to expand the scope, efficacy of its activities, applying a depth of technical expertise and practical experience to develop sustainable solutions that improve and save lives. For more information, please visit www.malariaconsortium.org.

About Vestergaard Frandsen

Vestergaard Frandsen is a European company that operates under a unique humanitarian entrepreneurship business model, and is dedicated to creating and deploying technologies that improve the health of people in developing countries. This approach has turned corporate social responsibility into Vestergaard Frandsen’s core business, and includes strong support of the MDGs. For more information please visit " href="http://www.vestergaard-frandsen.com/" data-mce-href="http://www.vestergaard-frandsen.com/">www.vestergaard-frandsen.com

About Roll Back Malaria Partnership

The Roll Back Malaria (RBM) Partnership is the global framework for coordinated action against malaria. It provides a neutral platform for consensus-building and developing solutions to challenges in the implementation of malaria control interventions and strategies. RBM is a public-private partnership which also facilitates the incubation of new ideas and lends support to innovative approaches. The Partnership promotes high-level political commitment and keeps malaria high on the global agenda by enabling, harmonizing and amplifying partner-driven advocacy initiatives. Founded by UNICEF, WHO, the World Bank and UNDP and strengthened by the expertise, resources and commitment of more than 500 Partner organizations, the Partnership secures policy guidance and financial and technical support for control efforts in countries and monitors progress towards universal goals.

Media Contacts:

Pru Smith

Coordinator, Advocacy and Communications

Roll Back Malaria Partnership (Secretariat)

Mobile +41 79 477 1744

Mobile +233 208 873 489

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Diana Thomas

Senior Media and Communications Manager

Malaria Consortium International

Mobile: +44 (0)20 7549 0254

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Peter Cleary

Communications and Public Relations Director

Vestergaard Frandsen Inc.

Mobile: +1 347-653-5857

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