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Honoring World Malaria Day 2012

Private Sector Leader in Malaria. Prevention Tools Observes World Malaria Day.

Vestergaard Frandsen Highlights Efforts to “Sustain Gains, Save Lives”

ACCRA, GHANA—Vestergaard Frandsen is marking World Malaria Day with a number or programs including a major photography exhibit in Ghana, a philanthropic donation in Côte d’Ivoire, and the unveiling of a new tool for the scientific and malaria control communities. The company’s activities are undertaken in the spirit of the Roll Back Malaria consortium’s 2012 World Malaria Day theme of “Sustain Gains, Save Lives.”

The Switzerland-based developer of public health technologies is sponsoring “Malaria: Blood, Sweat, and Tears,” an exhibition by noted New York City-based photographer Adam Nadel at the National Museum of Ghana in Accra. The exhibition, which opened at the United Nation’s Headquarters in New York and has been shown at the World Health Organization in Geneva, was produced and conceived by the London-based Malaria Consortium, one of the world’s leading non-profit organization dedicated to comprehensive control of malaria.  It was made possible with the support of Vestergaard Frandsen and produced under the umbrella of the Roll Back Malaria Partnership, which is the global framework for coordinated action against malaria

Malaria: Blood, Sweat, and Tears” showcases the complex relationships between malaria, poverty and the need for international support for combating the disease on a grand scale.   More than 40 images by Mr. Nadel bring to life the personal stories of malaria sufferers and malaria experts from all over the world.  The collection provides information on all aspects of malaria - from the history to the science - and captures the new positive outlook as a result of recent progress made in reducing malaria deaths in some African countries by over 50%. The exhibit will be on display, free to the public, at the National Museum in Accra, Ghana from 21 April through 21 May.

“World Malaria Day provides an important opportunity for the public health community and donors to reflect upon global progress made toward malaria control and the MDG goals," observed Mikkel Vestergaard Frandsen, Owner and Chief Executive Officer of Vestergaard Frandsen. "However, we should never forget the human toll this preventable disease takes on people, and Adam's images capture these stories in a very compelling exhibit. We are grateful for the opportunity to work with him, Malaria Consortium, and the Roll Back Malaria Partnership."

Vestergaard Frandsen is also teaming with the UK’s Chelsea Football Club and star striker Didier Drogba to bring protection against malaria to 2,000 families in Drogba’s native Côte d’Ivoire, where the World Health Organization has estimated that 7 million people a year contract malaria. The company is donating specially designed bed nets that have the Chelsea Football Club logo and the player’s image to the Didier Drogba Foundation.

World Malaria Day 2012 is also the launch date for the beta version of IR Mapper, a powerful online tool developed by Vestergaard Frandsen in conjunction with several academic and NGO partners. IR Mapper provides near-real-time consolidation of the abundant published scientific reports on the insecticide resistance. Users can filter data by mosquito species and insecticide type to generate specific resistance profiles, or select data from a particular period to track trends over time. Where the mechanisms of resistance are known, they can also be visually presented on a map. The tool is available at www.irmapper.com.

“As the manufacturer of the revolutionary PermaNet 3.0 long-lasting insecticidal bed net, a new generation long-lasting insecticidal net with increased efficacy against pyrethroid-resistant malaria vectors, we have been at the forefront of the fight against malaria,” said Mikkel Vestergaard Frandsen.

Earlier this year the company announced an important public-private partnership with the Noguchi Memorial Institute of Medical Research (NMIMR) at the University of Ghana. The result was the opening of the Vestergaard Frandsen West Africa Center for Research-NMIMR, where scientists now conduct research and share knowledge leading to infectious disease control solutions in West Africa.

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Vestergaard Frandsen is a European company that operates under a unique “humanitarian entrepreneurship” business model, dedicated to creating and deploying technologies that improve the health of people in developing countries. This approach has turned corporate social responsibility into its core business, including strong support of the Millennium Development Goals. Vestergaard Frandsen’s products are designed to prevent waterborne, vector-borne and neglected tropical diseases. For more information about the company please visit www.vestergaard-frandsen.com.

Malaria Research

IR Mapper is a tool that maps insecticide resistance. It consolidates reports of insecticide resistance in malaria mosquitoes onto filterable maps to inform vector control strategies.

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